Broadcast Text International (the BTI Group) will now be known as BTI Studios. The localisation and access services company has made three big acquirements over the past two years: Primetext, Chello Zone Studios and IMS Ltd. To reflect this growth and to unify the company, all BTI entities across 16 local offices have now been rebranded as BTI Studios.

Björn Lifvergren, Founder and Chief Executive Officer of BTI Studios, commented: “I see the rebrand as a very positive step forward, both for BTI and for our clients. We couldn’t have achieved so much over the past five years without the relationships we have built with our clients, and through our integration as BTI Studios we will be able to offer our clients an even better service, tailored to their specific needs.”