Joyce Yeung has been appointed to the newly created role of EVP Global Content Sales as BBC Worldwide looks to build on its continuing success in TV sales and targets future growth.
Based in London, Yeung will have overall responsibility for ensuring that BBC Worldwide’s TV sales teams drive the maximum benefit from the company’s increased investment in content. She will represent sales in the content planning and acquisition process, working closely with the genre teams, territory leadership and brands and content acquisition teams.
Joyce Yeung
As Yeung moves to London, David Weiland will take up the role of EVP Asia following his successful tenure as EVP Western Europe.
Paul Dempsey, President of Global markets said, “The new role of EVP Global Content Sales will help further consolidate our position as the leading TV sales operator outside the U.S. studios. To have enjoyed continuing success against a backdrop of company-wide transformation is immensely gratifying and this new position will help drive us on to the next level. I am delighted that Joyce will be bringing her unparalleled knowledge of our sales business to this role. I am equally pleased that David will be taking advantage of the opportunity to work overseas. We are fortunate to have leaders of the calibre of Joyce and David who can fill pivotal roles within the company.”
Joerg Bachmaier, EVP International Production, will take over as interim EVP Western Europe before moving back to the United States for BBC Worldwide. Joerg brings a wealth of experience to the role and his knowledge of the business will ensure continuity in the Western Europe team. A recruitment process to replace Weiland will now begin.
Joyce Yeung said, “I am very excited to be moving to the UK to take on this pivotal role. Content sales are fundamental to BBC Worldwide and I look forward to representing and supporting this part of the business at a global level and contributing to its growth.”
David Weiland
David Weiland said, ‘I am really delighted to be taking up the role of EVP Asia. The region is a high priority for the company and I am looking to working with the team to grow the business over the next few years in what is arguably the world’s most dynamic and exciting media market. I can’t wait to get started.”
