San Francisco, California – adRise, the connected TV content distribution and monetisation platform, announced the launch of Tubi TV, a free video-on-demand service on April 16. Offering viewers access to the world’s largest library of free streaming television and film content, Tubi TV’s ad-supported service will be available initially on the recently released Amazon Fire TV, as well as Roku and the Xbox 360 video game and entertainment system from Microsoft.

Tubi TV empowers viewers to access content on virtually any device or platform and will also be available in coming months on the web as well as on Android devices, Chromecast, iPhones and iPads, Kindle Fire, Samsung and Sony televisions, TiVo, and WD TV.

“We created Amazon Fire TV to simplify television on behalf of our customers and it was important for us to make it easy for them to find high-quality content,” commented Aaron Rubenson, Director of Amazon Appstore and Games. “We’re pleased that Tubi TV is available on Amazon Fire, offering customers a great collection of free television and movies.”

Tubi TV’s library spans an impressive array of genres, including: anime, Asian TV and movie favourites, award-winning international films, cartoons and kids programming, classics, comedy, cooking, documentaries, drama, film festival hits, fitness, men’s and women’s lifestyle, music, nature, news, reality TV, and sci-fi, among many others. Viewers will also have access to popular shows in genres such as British TV and Nordic Noir, including Black Books, Father Ted, and The Sandhamn Murders.

Tubi TV’s service satisfies the growing desire among consumers to wield greater control over their content viewing experiences, resulting in their surging use of video-on-demand (VOD) services on a growing list of connected devices. According to forecasts from Cisco Systems, by 2017, nearly 70% of all consumer Internet traffic will be video, which will be viewed by close to 2 billion online video users worldwide, up from around a billion in 2012.

“In the face of unprecedented technological change and competition, the television industry is undergoing a radical revolution as consumer sophistication and expectations continue to rise,” said Farhad Massoudi, CEO and founder of adRise. “They want more choices, on-demand access, and they increasingly want it for free. We’ve been busy working under the radar to deliver on this vision by aggregating the largest library of free television and film content in the world and we’ve only just begun.”

Tubi TV represents a significant expansion in the universe of content available to media consumers and complements popular subscription video-on-demand (SVOD) services such as Netflix, Hulu Plus, and Amazon Prime Instant Video. For the past three and a half years, adRise has partnered with some of the largest content producers in the world to secure rights to offer households an unprecedented volume of free content.

adRise recently received an additional $2 million round of funding to develop Tubi TV and is backed by lead investor Foundation Capital, one of Silicon Valley’s top VC firms, in addition to Mark Amin, former vice chairman of Lionsgate; Zod Nazen, former Yahoo CTO; Bobby Yazdani, founder of Saba Software; and Streamlined Ventures, among other investors.

Working with clients such as Discovery Communications, ITV, and Starz Digital Media across multiple media devices and platforms, adRise manages more video-on-demand applications than any company in the world and developed nearly a third of all domestic video apps available on Samsung Smart TV. Leveraging its unique expertise and position as the leader in connected TV monetisation and content distribution, the company recognised the enormous potential in an ad-supported business model that offers content producers distribution at scale and meaningful monetisation streams.