Singapore – The Media Development Authority of Singapore (MDA) will be leading 30 Singapore media companies to the 18th edition of the Hong Kong International Film & TV Market (FILMART), bringing over 190 hours of film and TV programmes.

The Singapore delegation offers content from a wide range of genres – romance, drama, comedy, television documentaries, lifestyle travelogues, to food and cultural programmes, appealing in particular to Chinese audiences.

These will be showcased at the 108-square-metre Singapore Pavilion at the Hong Kong Convention & Exhibition Centre (Booth 1A-E01, Hong Kong Convention & Exhibition Centre Level 1, Hall 1A) from 24 to 27 March 2014.

Singapore media companies will showcase titles co-produced with Chinese partners, featuring cast from Hong Kong and China. There are also stories revolving around cultural traditions.

Singapore-Chinese partnerships

Slated for release in Singapore and China this June is Meeting the Giant, a co-production by Singapore’s Clover Films, G&J Creation, Aquila Energy, StarHub, Golden Village Pictures and China’s Stellar Mega Films Ltd. The film is popular Singaporean artiste Tay Ping Hui’s directorial debut. It features a story about friendship and rivalry in a team of basketball players. Starring in the film is a mix of cast from both countries, including Singaporean artiste Ian Fang, as well as Na Guangzi and Zhuyan Manzi, two budding young actresses from China.

Also to be released this year is a soccer-themed TV blockbuster titled World At Your Feet, produced by Singapore’s national broadcaster MediaCorp. The show will star popular Singaporean artistes such as Jeanette Aw, Tay Ping Hui and Elvin Ng, alongside veteran Hong Kong artistes Har Yu and Zhang Guo Qiang.

Another co-production title featured at the market is Turn U Around, which is directed by Singaporean filmmaker, Chai Yee Wei, and features the finalists of China’s popular reality singing contest, The Voice of China. The film is jointly produced by China’s Star China Media, Zhejiang Star TV, and Beijing Enlight Pictures and mm2 Shanghai, the Shanghai office of Singapore-based company mm2 Entertainment.

Stories inspired by Chinese cultural traditions

Produced by mm2 Entertainment and Brainchild Pictures, Wayang Boy is a film about an Indian boy who joins a traditional Wayang (Chinese Opera) troupe. Another film by mm2 Entertainment titled The Lion Men, jointly produced with J Team Productions, features a story about love and rivalry between two lion dance troupes.