Singapore – The Philippines’ favourite showbiz personalities – the Gutierrez family – will be finding a new home on E! in 2014. E! is launching a six-episode reality series, produced by the Philippines’ media powerhouse One Mega Group’s TV100. The show will give audiences across South East Asia an all-access pass to the family.

As part of E!’s continued commitment to shine the spotlight on local Asian personalities and celebrities, the series will follow the Gutierrez family – Eddie, Annabelle, Ruffa, Raymond and Richard – as they give audiences an unfiltered look at their incredible personal and professional lives.

“As the home of the most topical pop culture buzz on celebrities, daily entertainment news and live red carpet coverage, E! is the perfect fit for a no-holds-barred series on the Gutierrez Family,” commented Christine Fellowes, Managing Director, Asia Pacific, Universal Networks International. “We are delighted that they are opening up their lives and that we are able to bring this locally relevant content to our E! audience in the Philippines.”

Michael Carandang, Business Unit Head of One Mega Group’s TV100 said, It Takes Gutz to be a Gutierrez is the first of its kind in the Philippines and, as both fans of E! and the Gutierrez family, it’s a dream come true for One Mega Group and TV100 to be part of this exciting new show; we consider it a match made in red carpet heaven!”