London – Independent U.K. distributor Hat Trick International is set to launch Plum Pictures’ new entertainment series Win It Cook It as an international format at MIPTV in April. This will be indie producer Plum Pictures’ first move into format creation for the global market.

The U.K. version of Win It Cook It, presented by celebrity chef Simon Rimmer, has been commissioned by Channel 4 and will air later this year.

Win It Cook It

Stuart Cabb, Managing Director, Plum Pictures said, “It is fantastic to come up with a new format that mixes different genres to produce a truly unique food show. We take a quiz element and mix it in with some highly inventive cooking to end up with something which is great fun, revealing and uplifting. And having now made 30 episodes we know this format is very robust!”