International television distribution company, Global Agency and Asahi Broadcasting Corporation (ABC), a Japanese TV and radio broadcaster, have jointly announced that Global Agency will be representing the hit format, Who Is The Real Celebrity. This marks the first collaboration between the two companies. Who Is The Real Celebrity has been a smash hit for the past nine years on ABC, airing in prime time.

Farrell E. Meisel, Global Agency’s Director of Development, said: “Global Agency is pleased to partner with Japan’s Asahi Broadcasting Corporation, a leader and pioneer in original production development, and our first with a Japanese broadcaster. Who Is The Real Celebrity has enjoyed many years of prime time success there. We are confident our clients will be pleased as local formats are created.”

Shusaku Inoue, International Business Manager of Asahi Broadcasting Corporation (ABC), said: “Asahi Broadcasting Corporation is also delighted to be working with Global Agency. ABC has been developing original programs for more than half a century and is excited that Global Agency is representing one of gems. This format Who is the Real Celebrity has continuously garnered the best ratings for a prime time slot in the highly competitive Japanese market.”

Global Agency is planning to launch the show at MIPTV in April.