Los Angeles – Multimedia entertainment studio Electus, an operating business of IAC (NASDAQ: IACI), announced on March 10 that it has acquired international rights to Online Dating Rituals of the American Male. The show, which unmasks the online dating culture from the male perspective, premiered March 9 on Bravo in the U.S. The six, hour-long episodes in Season 1 are produced by Magical Elves, the production company behind several reality hits including Top Chef, Cold Justice and Fashion Star.

Each week, the show follows two different men as they search the Internet for their ideal partner (or fling!). From the typical “romantic” searching for his true love to the guy who is looking for multiple partners, viewers get a taste of the trials and tribulations that characterise dating in the digital age.

“Electus International is thrilled to partner with the Magical Elves to bring this enlightening and entertaining programme to viewers around the globe,” said John Pollak, President of Electus International. “As online dating has become the most mainstream form of dating worldwide, this program is sure to resonate with audiences of all ages and demos, especially thanks to the brilliant storytelling ability of the Magical Elves.”