Singapore and Hong Kong – CNBC will launch a new programming line-up in Asia Pacific on March 31, adding two new shows and a fresh presenter line-up. As part of the new schedule, CNBC will also unveil a redesigned studio in Hong Kong, which will be home to the network’s flagship morning programme Squawk Box.
“Our new programming grid will strengthen our core product by leveraging our world class resources in Hong Kong and Singapore to continue to bring our viewers the best business news, bar none,” said John Casey, Senior Vice President of International News and Programming, CNBC. “The new schedule and redesigned studio will bring together the best talent in the region and give our audience a more enhanced, innovative and dynamic viewing experience, engaging them in conversations that will move seamlessly between our on-air and digital platforms.”
CNBC’s new morning line-up will include (listed times for SIN/HK):
The Rundown (6am-7am) – This brand new pre-market programme is the essential guide to begin your day. Catch up on the overnight buzz from Wall Street and arm yourself with everything you need to know for the Asia trading day. Hosted by Adam Bakhtiar from CNBC’s studio at the Singapore Exchange (SGX).
Squawk Box (7am-10am) – With a new start time and a new home, Susan Li and Bernie Lo will anchor this dynamic programme from CNBC’s Hong Kong studio. Get all your news and hear the views of top CEOs, asset managers and newsmakers, as Asian markets open for trade.
Street Signs (10am-12pm) – With Asia’s markets in full swing, this new programme will follow the day’s biggest moves from the anchor desk to the trading desk. Hosted by Oriel Morrison and Martin Soong at the SGX.
Capital Connection (12pm-1pm, 1pm-2pm during daylight savings time) – A reformatted programme that will give you the read on Asia’s markets mid-day and prepare you for the European trading day. Broadcast simultaneously from Asia and Europe with Sri Jegarajah in Singapore and Carolin Roth in London.
CNBC’s new programming line-up
“CNBC prides itself in delivering essential business news to the most influential and affluent audience around the world,” said KC Sullivan, President and Managing Director of CNBC International. “These programming changes combined with our recent investment in our studio in Hong Kong will enable us to continue to deliver the best content from across Asia and around the globe. Providing real-time, actionable news will ensure that we remain the leading business and financial network across the region, and first in business worldwide.”
The new programming schedule will be supported by an outdoor advertising campaign New Look New Programming, New Experiences, featuring the fresh presenter line-up. The campaign will appear online and on TV ads across the network, accompanied by print ads in daily newspapers including the South China Morning Post and Wall Street Journal Asia. The creative will also feature prominently on trams and bus shelters in Hong Kong as well as on the main train lines in Singapore that run through the central business district. The campaign starts on March 28 and will run until May 2014. This is the latest in a series of strategic moves made by CNBC in Asia Pacific. These include the launch of a new bureau in Beijing, the addition of a new feature programme Inside China, and the recent recruitment of Susan Li in Hong Kong.
