Beijing – Broadcom Corporation, a provider of semiconductor solutions for wired and wireless communications, announced on March 21 that Inspur Group, Shandong Cable Network’s primary systems integrator, has selected Broadcom’s high definition (HD) set-top box system-on-chip (SoC) to enable deployment of cable services to millions of China cable subscribers. Inpsur’s set-top boxes will be powered by Broadcom’s BCM7583 HD SoC.

Inspur’s set-top box design marks the first deployment of the BCM7583 SoC with a major operator in China as demand for pay-TV services in the region continue to rise. Analysts expect the Asia-Pacific region to add 420 million new pay-TV households by 2018, more than triple the number of households in the United States. China’s largest telecom operators and broadcast/cable providers are actively deploying products and technologies to deliver these services in key markets nationwide. Broadcom’s integrated STB solutions provide entry-level HD and OTT platforms with features that facilitate streaming HD video to multiple devices simultaneously.

“The opportunities for cable TV operators in China are enormous as consumer demand for anywhere, anytime TV continues to rise,” said Cui Wei, Inspur Group Vice President and General Manager, Digital Media Business Unit. “Broadcom’s highly-integrated STB solutions provide the perfect combination of powerful functionality, higher performance and lower costs allowing cable providers to extend a variety of value-added services and increase their overall subscriber base.”