Singapore – BBC Worldwide announced on March 18 the launch of the inaugural Top Gear apparel line in South Korea. The apparel line, a spin-off from the very successful series, Top Gear Korea, includes Top Gear branded clothing and accessories such as t-shirts, jeans, tracksuits and jackets. Targeted at the urban male, the launch of the new line aims to offer fans of the show a deeper connection to the brand.
Plans to expand the line across key departmental stores in South Korea are already underway; with a further 10 counters expected to open by the end of 2014.
“We are extremely excited to launch this amazing product line,” said Soojin Chung, General Manager, Korea, BBC Worldwide. “Being able to extend the brand value of the Top Gear series is something that we always strive to do, especially when there is such a strong fan base in Asia. Korea has traditionally had a very impressive Top Gear fan base, which can be seen from the overwhelming response to the local edition of Top Gear Korea series. We believe that the apparel line will be well received and we hope to extend this line across Asia.”
Top Gear Korea concluded its 5th season on January 26, 2014. The Top Gear apparel line in Korea is licensed by BBC Worldwide to K Brands Company Limited, via licensing agent Joon International Entertainment Co. Ltd.
