Paris – Reed MIDEM, organiser of MIPTV and MIPFormats, and Warner Bros. International Television Production (WBITVP), announced on March 14 the five MIPFormats International Pitch competition finalists who will be invited to Cannes to pitch their projects during the 5th edition of MIPFormats (April 5-6, 2014), ahead of MIPTV (April 7-10, Palais des Festivals, Cannes, France).
The MIPFormats International Pitch is the global pitching event for creators and producers around the world with original, non-scripted entertainment formats. For the third year, Warner Bros. International Television Production, the exclusive sponsor of the competition, oversaw the pre-selection and will spend up to €25,000 to develop the winning project of the MIPFormats Pitch.
The finalists will pitch their project live on April 6 in front of an international jury of formats experts: Nick Emmerson, CEO, Ricochet (UK), Taco Ketelaar, Senior Vice President, Prime Time, Entertainment Sat.1,ProsiebenSat.1 TV Deutschland (Germany), Sandra Kleinfeld, Director of Development, Studio & Unscripted Content, Canadian Broadcasting Corporation (Canada), Cathrine Wiernik, Head of Development & Format Acquisitions, TV4(Sweden).
The event will be held at 10.30am-11.45am at Grand Audi – Level 1.
The five finalists are:
Have Them Dance!
Presented by Francesca Moino, TV Writer/Producer and Development, Italy and Alberto Mascia, Director and Screenwriter, Italy
Tired of your man sticking his butt cheeks to a chair all night and refusing to dance with you at every party? Women, worry no more! For all of you who have lost all hope, Niall is the answer! A skilled dancer, an amazing instigator and the king of all parties, Niall will use any means, both licit and illicit, to make your man dance: from psychological torture to physical constraint. But at the end of the training he will send you back a whole new partner, a spring John Travolta with an ever shaking booty.
Stars on the Street
Presented by Xabi Zabaleta, Head of New Formats & Projects, Pausoka, Spain
In this show, the singers have to start from the beginning: singing in the street. Each day, four singers face the most demanding jury: street passersby.
Before that, the host goes to find the selected singers to their home or work. Once the singers accept the challenge, the host takes out their cell phones and offers them one hour to choose which clothes and instruments will need for the duel.
The four candidates are facing two street duels, and the winner is decided by people on the street, giving coins in the basket of the singer they liked most. The winner of each duel, disputes the final duel of the day.
The Means Test
Presented by Noleen Golding, Executive Editor, Tyrone Productions, Ireland and Patricia Moore, Producer, Tyrone Productions, UK
The Means Test is a brand new television quiz concept – with huge app potential – where it pays to be above average. 100 players are whittled using a scoring mechanism where each contestant’s performance is measured against the average score of the group (collated after each round). Fall below this average and you’re out. Stay above average and you’re still in play. In each round, questions get increasingly difficult, answer options increase and time decreases – leading to brain overload, sheer panic and more chance of dropping down the leader-board. A nail-biting two-player final sees one contestant ‘set the average’ and the other ‘chase the average’.
The Power of Love
Presented by Billy McGrath, Owner / Creative Director, Sideline Productions, Ireland
For many singles, long-term happiness in this world of speed-dating-sexting-online-dating seems unreachable. But THE POWER OF LOVE aims to change that…by bringing you back to the era of old fashioned courtship when single people got to know each other personally before they stepped out as a ‘couple’. THE POWER OF LOVE is the Downtown Abbey of TV dating shows driven by a brilliant cast and compelling narrative spine that will punch through the primetime TV schedule. With scope for divorcees and same-sex shows, THE POWER OF LOVE is a new global format just waiting to be asked out!
Zombie Boot Camp
Presented by Lisa Gray, Head of Content, The Feds, Australia and Claire Marshall, Associate Producer – Development, The Feds, Australia
Zombie Boot Camp is a reality show that trains sixteen contestants for the fight of their lives – the Zombie Apocalypse. Every episode contestants in two teams will compete in a survival challenge, testing their skills in everything from skull protection to improvised bullets. The winning team will be given immunity; the losing team must choose three contestants to face the Zombies. Two contestants will escape but the last to reach the escape hatch will be eaten. In the finale the final two will face 200 zombies including their old team members in the greatest zombie battle ever seen!