Viva Communications, Inc. is set to launch MTV Pinoy, the Philippines edition of the world’s premier youth entertainment on February 14, 2014.

This marks the start of a collaboration between Viacom International Media Networks (VIMN) Asia, a unit of Viacom Inc., the home of international entertainment brands MTV, Nickelodeon, Comedy Central and more.

VIMN Asia and Viva have agreed to collaborate on local production, on-ground events and marketing and advertising sales for MTV in the Philippines. Viva is now also in charge of Comedy Central Asia’s provincial distribution in the Philippines.