In an attempt to offer cricket to the large Asian population in the UK and Europe, STAR Life OK will live telecast the Asia Cup 2014.

The Asia Cup 2014 will be exclusively televised at 8am, starting February 25. A total of 11 matches will be played with the opening game on February 25 and the final on March 8, scheduled to be held in Bangladesh.

Yeshpal Sharma, senior vice-president, STAR UK and Europe, said: “Given the passion for cricket amongst Asians worldwide, we are very proud to bring the Asia Cup 2014 to our viewers in the UK and Europe and offer them live cricket on television.”