London – Independent production and distribution company Endemol announced on February 10 that Television New Zealand Limited (TVNZ) has acquired the rights to produce a local version of the highest-rating format on Australian television, the Seven Network’s My Kitchen Rules, in a deal negotiated by Andrew Shaw, TVNZ’s General Manager Commissioning, Production and Acquisitions, and Kirsten Cargill, Endemol Worldwide Distribution’s Sales Director, Australia and New Zealand.

My Kitchen Rules New Zealand will be produced by Imagination Entertainment and air on TVNZ’s TV2.

John Kelly, Network Programmer, TV2 commented: “New Zealanders just couldn’t get enough of My Kitchen Rules, with 2013 being the most watched season yet. For this reason, we are thrilled to be teaming with Endemol and Imagination to bring Kiwis their very own local version of MKR. TVNZ is excited to give New Zealand teams the opportunity to battle it out in the instant restaurant rounds, and create dishes and drama that will captivate the nation.”

TVNZ has aired the first four seasons of My Kitchen Rules, with outstanding on-air results. The most recent series achieved an average 16.4 rating against all people 18-49 with 42% channel share.