Singapore – Brand New Media (BNM) names industry veteran and well-known face of the local industry, Nick Fawbert, as Managing Director of its Asia operations. Previously the head of digital enterprise for MediaCorp, he has over 20 years of cross media experience globally.
In his new role, Fawbert will be responsible for overseeing the management of the BNM business model as the company expands across Asia.
Nick Fawbert
Fawbert was the Secretary and Executive Director of the Interactive Advertising Bureau (IAB) in Singapore. He looked after the digital interests of major local companies such as SPH and MediaCorp, alongside international blue chip brands such as Yahoo!, Microsoft and Google. He has worked closely with the MDA and IDA.
As a senior executive, Fawbert was CEO of Third Space Consulting, Head of Sales for Yahoo! UK & Ireland and Vice President International for CBS Outdoor in China in Beijing. As the COO of Aktiv Digital, he played a leading role in the creation of the S$25m Singapore Digital Advertising Network industry.
“Getting the opportunity to work with the exceptional team at Brand New Media is a once in a lifetime experience”, said Fawbert. “If the first decade of this century was the age of platforms – Facebook, Twitter and Google – then this decade will be the age of content. In just a couple of years in Asia, the BNM team have already changed the way that major brands like FairPrice and the Health Promotion Board look at their audience engagement.”
“We’ll be working with brands, broadcasters, publishers, and some of the greatest creative minds in the region to help drive the industry forward. It’s great to play a part in such a thriving community!”
Fawbert will work alongside Damien Bray, Brand New Media’s Global Director of Development who commented: “It’s a great coup for Brand New Media to secure Nick as a partner to work with our team, as we grow the business across Asia Pacific. Nick brings to our dynamic Asia team not just a wealth of media and digital experience, but one of the sharpest and most innovative minds in the new media space. I’m extremely excited about the opportunity this presents for our existing and new clients, to ensure BNM delivers the most cutting edge content marketing solutions in the region.”
Chief Executive Officer of Brand New Media Perry Smith added: “We’re extremely excited to have Nick as part of the team. His experience in this market is unparalleled and I’m confident that as our company continues to expand globally, Nick will take our Asia team to bigger and greater heights.”
