2013 marked a year of impressive growth for ESPN digital properties across the globe, with 154.5 billion minutes logged via online and mobile devices (not including video). There were a total of 17.4 billion global visits*, an increase of 14 percent compared to 2012. Globally, ESPN ranks as the number one online sports brand in terms of average minute audience in 2013, and ESPN’s mobile properties now account for 41 percent of total digital (non-video) minutes in 2013. In addition:
- Online: ESPN’s combined websites reached an average of 62.1 million unique visitors a month via computers (desktop + laptop), with non-U.S. markets making up 42 percent of the total. This is up 15 percent in average monthly unique visitors when comparing equivalent period from 2012.*
- Mobile: Mobile properties made up 41 percent of total digital minutes (non-video) in 2013, and mobile visits increased 24 percent globally from 2012.*
- Video: 2.3 billion online global video starts were registered in 2013, up 15 percent year-on-year, while outside the U.S., online video achieved an 80 percent increase compared to 2012.*
In the Asia/Pacific region, across computers and mobile devices, fans in the APAC region registered 1.6 billion total visits in 2013 (up 18 percent from 2012) and registered 14 billion total minutes.* In addition:
- Online: ESPN’s online network averaged 11 million unique users per month on computers alone (not counting mobile). Over the course of 2013 those users spent 4.3 billion minutes with ESPN digital brands and viewed 4 billion pages.
- Mobile: In 2013, there were 4.7 billion minutes spent and 527 million visits made to ESPN’s mobile properties (mobile Web and apps) in APAC. App use was a key driver of growth, with time spent on ESPN Apps doubling year-on-year.
- Video: APAC sports fans logged nearly 145 million views of video in 2013, an 80 percent increase year-on-year.
In Singapore, Malaysia and Indonesia, visits to ESPN digital properties across computers and mobile devices grew nearly 10 percent to more than 197 million visits, with fans from the three countries logging nearly 1.2 billion minutes. Mobile was the fastest growing platform, with visits to ESPN mobile properties up 64 percent. Indonesia was the fastest growing region for ESPN audience, with combined mobile and computer visits up 24 percent (compared to 2012).* In the three countries combined, video starts grew to 56 million, an increase of more than 470 percent (compared to 2012.*
ESPN was the #1 English-language online sports brand in Singapore and Malaysia, with 84 percent more total minutes than its closest competitor in Singapore and 50 percent more than its closest competitor in Malaysia (computers only – not including mobile).** ESPNFC is the #1 English-language digital football brand in Singapore and Malaysia, and since 2012 mobile visits to ESPNFC have grown 91 percent.*
Celebrating its 20th anniversary in 2013, ESPNcricinfo remained the #1 destination for cricket as it ranked first globally in unique visitors, minutes, page views and visits. The site recorded its best year on record, reaching an average of 10.7 million global monthly unique users** on computers alone in 2013, up 9 percent from 2012. In India, ESPNcricinfo ranked as the #1 mobile sports website, reaching more than 10 percent of the smartphone internet audience – the next closest competitor reached only 3 percent*. In addition:
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