Hong Kong – Lightning International announced on February 6 the appointment of Julien Dutronc as its new Director of TV Distribution, responsible for the regional sales and distribution of its bouquet of TV channels.

Dutronc joins from TV5 Monde where he managed channel distribution and affiliate sales and marketing for Asia for the past six years. At Lightning International he will be based in Hong Kong, and oversee the rollout of the company’s channels which include TRACE Sport Stars HD, TRACE Urban HD, and most recently the addition of MEZZO Live HD.

Julien Dutronc

James Ross, CEO of Lightning International, commented: “As part of the continuing expansion of Lightning International, it is my pleasure to announce the appointment of Julien Dutronc as Director, TV Distribution effective today. Julien has a wealth of great experience across the Asia-Pacific region, and has developed a deep knowledge of the diverse cultures and TV audiences in the many countries we cover”.

Julien Dutronc commented: “I am thrilled to join the team at Lightning International to elevate the presence of our ensemble of channels in both existing and untapped markets. I am proud to oversee the next phase of growth for the company’s channels and I look forward to more brands joining our portfolio in the next few months.”