New York, NY – Sundance Channel has announced that it will rebrand itself as SundanceTV, which comes with an updated logo, in February leading up to the premiere of the network’s newest original scripted series, The Red Road. Additionally, the network will re-position itself in the digital space with a new website, www.sundance.tv.

SundanceTV’s new logo

“We have made great strides in the past few years with our original programming and we see this as the perfect moment to mark that shift with a new name and fresh logo,” stated Monica Bloom, SundanceTV’s SVP of Marketing. “SundanceTV aims to create television that is as remarkable as the best independent films, and this rebrand embodies that position with confidence.”

SundanceTV will roll out its redesign in the weeks leading up to the February 27 premiere of its highly anticipated original series, The Red Road starring Jason Momoa, Julianne Nicholson and Martin Henderson. Later this year, the network will unveil The Honorable Woman starring Maggie Gyllenhaal and season two of critically acclaimed Rectify. 2013 was a landmark year in which Sundance Channel successfully launched a widely acclaimed original scripted slate with Top of the Lake, Rectify and The Returned, in addition to receiving a record number of Primetime Emmy nominations and a Golden Globe win for Elisabeth Moss in 2014 for her performance in Top of the Lake.

SundanceTV’s new logo and rebrand were developed in partnership with Base Design and Johnson + Wolverton.