Singapore – SingTel mio TV announced the launch of its first original production in Hokkien for Jia Le Channel HD. Produced by Threesixzero Productions, Are you Hokkien? (ä½ æ˜¯ç¦å»ºäººå—?) features an insider look into Hokkien culture, food, language, customs and history in Singapore.

“Over 40 percent of Singaporean Chinese are Hokkien, making it the largest dialect group. This series aims to help audiences rediscover what it means to be Hokkien, and find a deeper connection with their roots,” said Goh Seow Eng, Managing Director of TV, SingTel.

“Viewers from other cultures and dialect groups will also enjoy the content as Hokkien is very much part of Singapore’s local culture. Many of our everyday conversations are peppered with Hokkien words and phrases, and there’s so much more to this fascinating culture than Hokkien mee!”

Are You Hokkien? sees veteran host Marcus Chin and Huang Jinglun traveling around Singapore observing wedding rites at a Hokkien family home, going behind the scenes with a Hokkien lion dance troupe and venturing into a Hokkien cemetery, amongst other things.

The first episode will air on the eve of Lunar New Year on 30 January 2014. Following episodes will air every Saturday from 2 February 2014.