Kuala Lumpur, Malaysia – Media Prima Digital (MPD), the digital arm of Malaysian media conglomerate Media Prima Berhad (“Media Prima” Or “the Group”), has embarked on a new partnership with MCIL Multimedia Sdn. Bhd., a subsidiary of Sin Chew Media Corporation Berhad (under Media Chinese International Limited Group), to expand and enrich both parties’ digital advertising and content offerings.
The partnership was officiated through a Memorandum of Understanding (MoU) signing ceremony held at Media Prima Digital, Kuala Lumpur. This collaboration will see the largest digital media reach in the country between two digital media powerhouses.
(from L to R): Lam Swee Kim, Group General Manager, Media Prima Digital; Dato’ Zainul Ariffin, Chief Executive Officer, Media Prima Digital; Keu Tien Siong, Chief Executive Officer, MCIL Multimedia Sdn. Bhd. & Group ICT General Manager, Sin Chew Media Corporation Berhad; Lenny Chiah Len Fong, General Manager (Marketing), MCIL Multimedia Sdn Bhd
Media Prima Digital operates Tonton (www.tonton.com.my), a multiple award-winning Malaysian video portal with over 3.5 million registered users, offering online “catch-up” and “live” television services, as well as premium content. Additionally, MPD manages the Group’s television, print and radio networks web portals, as well as entertainment and lifestyle portal Gua (gua.com.my).
MCIL Multimedia operates the country’s leading Chinese news portals such as sinchew.com.my, guangming.com.my, nanyang.com, chinapress.com.my, English news site at www.mysinchew.com as well other portals such as mediachinese.com, soccerfanz.com.my, lifetv.com.my, newtide.com.my, myweddingmag.com.my, rodnline.com.my and mypets.com.my. With 3.4 million monthly unique visitors and 30 million monthly page views (Source: Google Analytics) across the portals, MCIL Multimedia enhances Media Chinese International Limited Group’s content via multimedia elements such video production, news report, photo galleries. These content are available on various platforms including mobile sites and applications.
“The future is unpredictable and challenging. But I am confident, that by working with Media Prima Digital, we will generate more impact and exciting ideas together for all our stakeholders. We can deliver more comprehensive and effective marketing solutions for our advertisers and better access and experience for our readers,” said Keu Tien Siong, Chief Executive Officer, MCIL Multimedia Sdn Bhd and General Manager (Group ICT), Sin Chew Media Corporation Sdn Bhd.
“By combining forces with MCIL Multimedia, both advertisers and users will benefit. We are committed to giving our advertisers a wider reach with MCIL Multimedia on board and vice versa. Additionally, this will offer our Tonton users more content in Tonton News channel with video news content from Media Chinese International Limited Group, beginning February 2014. We currently serve online news from Media Prima Berhad (Buletin Utama, Buletin 130, Berita TV9, 8TV Mandarin News, Mandarin 7, 7 Edition and mymetroTV) and also the live feed of RT (Russia Today). We’re always looking to provide superior and informative content for our users and this is a big step forward with the partnership with MCIL Multimedia,” said Dato’ Zainul Ariffin, Chief Executive Officer, Media Prima Digital.
Tonton will be available on www.sinchew.com.my soon after and it will enable users to access selected entertainment and TV programmes, such as ntv7’s Women’s Zone and Foodie Blogger and 8TV’s Ho Chak and Step Forward.
This strategic partnership will see a total reach of 11 million monthly unique visitors and up to 120 million monthly page views across 28 portals.
