Hyderabad, India – Manthan Broadband Services Pvt. Ltd, one of the leading multi-system operators (MSOs) in India, has signed a 10-year deal with SURE!, a Magnaquest product, to provide comprehensive cloud-based Subscription Lifecycle Management that include Billing, CRM, and end-to-end Managed Services, the two companies announced on January 22.

In one of the first-of-its kind deals in the MSO space, Magnaquest will host the entire infrastructure of the application and manage it for Manthan as part of their Managed Services Contract. This Software-as-a-service (SaaS) business model is backed by globally-proven Magnaquest Operations support.

SURE!, Magnaquest’s award-winning and globally proven combination of business support system, operations support system and Managed Services will align with Manthan’s installation goal of over 3.6 million set-top boxes by 2014 across the states of Bengal, Orissa, Assam, Jharkhand and Meghalaya. SURE! will also complement the focus of Manthan in transforming the entire network to address next generation digitisation requirements and provide the best customer experience.