Beijing – Mobile video contest G Ke G Pai, held annually by telecommunication company China Mobile Ltd. and China’s leading internet television website Youku Tudou Inc, broke new records in 2013 with 110 million yuan in mobile box office sales. A new record in China was also broken when a single title, alone, garnered more than 5 million yuan from mobile video-on-demand sales.

The contest’s mobile application allows self-produced videos to be uploaded and then viewed from a mobile handset. Viewers pay 2 yuan to watch a video, with the video creator earning up to 20 percent of revenues generated from the sale.

Youku Tudou has created a number of mobile applications to capitalise on China’ssmartphone craze, including Youku app, Tudou app and Paike app. These mobile applications allow for convenient smartphone video shooting and sharing.

With the largest user-generated content platform in China, Youku Tudou provides dedicated channels for content submission while offering marketing resources to raise the profile of G Ke G Pai among content creators and viewers. It nurtures Chinese filmmakers, offering revenue sharing opportunities and collaborations with the online video company’s in-house production teams.

More than 70,000 videos, ranging from short films to animations, were submitted in 2013 – a big leap from the initial 10,000 submitted for the whole of 2010.

In December 2013, China Mobile and Youku Tudou co-hosted an awards ceremony in Guangzhou for top content creators. Broadcast live on Youku Tudou video platforms, seven awards were given, including best feature film, best-animated film, most innovative work and best cinematography. Judges included prominent Chinese directors and actors such as Stanley Tong, Ying Da, Feng Xiaoning and Teng Huatao.

Jiao Shou, also known as “Shouting Beast,” the director with the most-viewed mobile video in 2013, also produced a web serial on Youku called Surprise, which garnered 400 million views in 6 months.

“Ultimately, unique video content, both online and for mobile devices, wins,” says Wei Ming, president of Youku.com. “Via our partnership with China Mobile, Youku Tudou is continuing its legacy of creating a unique video ecosystem with unparalleled content that is delivered to end users with the most up-to-date technologies relevant to their daily lives.”

Since its launch in 2010, the contest has generated 270 million yuan in shared revenues.