Philippines  – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. has announced it has entered into an agreement with Viva Communications, Inc., to collaborate on local production, on-ground events and marketing and advertising sales for MTV Philippines. 

The importance of the Philippines for the 24-hour youth entertainment channel is demonstrated not only through the channel’s current availability in the Philippines through an MTV Asia feed, but also through a weekly programme, 100%Pinoy, which is dedicated to introduce and feature Filipino acts to viewers across the region.

Plans for MTV Pinoy include local productions, on-ground events and an enhanced range of programmes specially catered for the Philippines youth market, including the MTV VJ Hunt for the Philippines. The selected MTV VJs will become the extension of the brand’s personality in the Philippines, present MTV Pinoy’s original productions, introduce viewers to the hottest local and international talents that go through the Philippines. The plan is to fully localise MTV Pinoy – made in Philippines for Filipino viewers.

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