Pei Ling, publicity director at broadcaster Jiangxi, says: “This is the first time that Jiangxi has purchased a foreign format. We will try our best to guarantee the show’s essence, to crack up the comics and the nation.” 

“To front the show we have lined up two comic veterans who have performed in the nation’s most watched new year celebration, the Spring Festival Gala.“

Nicola Söderlund, Managing Partner at Eccho Rights, comments: “We always talk about how television formats can travel and this deal proves it. Here we are, a Swedish company, selling a Ukrainian comedy format to a Chinese production company. You can’t get much more international than that. 

“The beauty of Crack Them Up is taking a simple idea – making people laugh – and turning it into a highly entertaining and watchable format. We can’t wait to see how the Chinese version looks.” 

Liu, CEO at Shixi Media, says: “The new restrictions on singing formats in China gives other genres the chance to blossom and comedy based shows are in the ideal position to take advantage of this opportunity. Crack Them Up has the potential to raise a brand new viewing passion for comedy shows.”