Singapore – ONE, Sony Pictures Television Networks, Asia’s South Korean general entertainment channel, has announced that it has hit new viewership highs in October 2013, breaking its monthly primetime and full-day ratings records among pay-TV audiences 4+ in Malaysia and Singapore.
In Malaysia, ONE HD remained the top-rated HD channel and dominated 22 percent of all viewing share among HD channels in October.
The channel delivered its highest ever full-day and primetime ratings in the same month. Primetime ratings registered a 28.9 per cent hike, while full-day ratings were up by 16.7 per cent from the previous marks.
In Singapore, ONE took the No.3 spot among all rated StarHub TV channels in October, up from No. 5 at the end of 2012.
Primetime ratings grew 12.2 per cent, while full-day ratings increased by 8.7 per cent from the previous records.
In addition, year-to-date ONE has delivered primetime ratings that topped all rated channels, excluding Indian content networks on StarHub TV.
“The success of ONE is a testament to the popularity of our Asian entertainment channel brands across the region,” said Virginia Lim, vice president, Asian Content, Networks, Asia, Sony Pictures Television. “In addition to featuring some of the freshest and most popular South Korean content, ONE offers an immersive entertainment experience through engaging online extensions as well as stellar on-the-ground promotional events.”
The viewership growth coincided with the success of ‘Watsons Race Start! in Singapore’ the Singapore leg of the regional Running Man fan meeting Asia tour, in October. Organised by ONE, the sell-out event saw five resident cast members of South Korea’s famous urban action variety TV series, Running Man, perform for the capacity crowd of over 3,000.
ONE has built a strong track record as the only channel to regularly bring South Korean stars to Southeast Asia to meet with audiences. Successful promotional tours have featured drama actors Zo In Sung (That Winter, The Wind Blows), Lee Hyun Woo (To the Beautiful You), Lee Dong Wook (Scent of a Woman), Kim Sun-A (Scent of a Woman), and Jang Hyuk (Midas); as well as K-pop boy group BTOB.
