Asia – Within a year of its acquisition of the sports business, FOX International Channels (FIC) Asia, 21st Century FOX’s international multi-media business and Asia’s leading pay-TV network, has boosted its sports channels FOX Sports and STAR Sports, resulting in higher viewership and returns.
The sports network is integrating with FIC’s existing bouquet of entertainment, factual and lifestyle channels with the acquisition of signature sports events such as the Bundesliga and Formula E, the creation of localised sports hubs, and new programming.
FIC has secured the rights of some of the most exciting and popular events around the globe such as:
Tennis (French Open): The latest multi-year acquisition of the French Open across all major markets in the region cements its position as the ‘Home of Tennis’, making it 3 out of 4 tennis Grand Slams as it already showcases The Championship, Wimbledon and The Australian Open across its networks.
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