FansTang, a China-focused branded cross-platform media company, has announced its formal strategic cooperation with Shanghai New Entertainment Media Co. to solidify the establishment of the largest operational platform for Hollywood celebrity entertainment in China. This will mark the first-ever Hollywood programme to be broadcast on a major Chinese network.
FansTang’s Los Angeles based production team will provide the latest daily Hollywood entertainment news, celebrity interviews, lifestyle and other Hollywood oriented content specifically tailored to Dragon TV’s audiences. Dragon TV and Shanghai New Entertainment Media are both subsidiaries of Shanghai Media Group (SMG), Shanghai’s dominant media entity one of the largest television and radio broadcasting, news and internet conglomerates in China.
“FansTang will entertain domestic fans with relevant, unique and China-tailored Hollywood news and celebrity lifestyle content. We will also seamlessly integrate our extensive social media and broad-reaching content & data platform, as well as our significant live event activities,” said FansTang CEO and Founder Adam Roseman.
As the biggest entertainment content production base of SMG, Shanghai New Entertainment Media boasts the country’s largest full-media broadcasting control center and works with many highly rated programmes, including two of China’s top three television shows, China’s Got Talent and China Idol. Shanghai New Entertainment Media participates in investment, promotion and release of films and is the key strategic partner of Chinese websites Youku, iQiyi and more.
FansTang’s integrated media provides synergistic and comprehensive exposure including broad-reaching social media, live events and data platforms. FansTang has rapidly established itself as a bridge for Chinese fans to their favourite Hollywood stars and celebrity lifestyle, reaching tens of millions of fans daily and maintaining over 62mm fans across its managed social media accounts, while helping artists to connect with their fans and monetise the Chinese market.