Beijing – BBC Worldwide has signed a Memorandum of Understanding with China’s state broadcaster, CCTV Documentary Channel (CCTV9). The agreement is centred around BBC Worldwide’s factual content brand, BBC Earth.

The MOU was signed at the Sichuan TV Festival in Chengdu, with Liu Wen, Managing Director representing CCTV9 and Pierre Cheung, VP and GM of BBC Worldwide, Greater China representing BBC Worldwide.

At the signing ceremony, from left to right: Neil Nightingale, Creative Director, BBC Earth; Pierre Cheung, VP & GM, Greater China, BBC Worldwide; Liu Wen, Managing Director of CCTV9

The agreement will provide opportunities and platforms for partnerships between the two businesses, which have worked together on numerous successful projects over the last three years.