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YouTube launches music awards

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On November 3, 2013, YouTube will host the first-ever YouTube Music Awards, a live-streamed event honouring the artists and songs that YouTube users have turned into hits over the past year. Lady Gaga, Eminem, and Arcade Fire will join other top artists and some of YouTube’s biggest stars including Lindsey Stirling and CDZA in performances and musical collaborations from Seoul, Moscow, London and Rio, culminating in a live event in New York City. Spike Jonze will be the creative director and acclaimed actor Jason Schwartzman will host with VICE and Sunset Lane Entertainment acting as executive producers.

In mid-October, YouTube Music Awards Nominations will be announced based on the videos that have been watched and shared over the past year. Users will determine the songs and artists to be honoured, by sharing the nominees across social media, ensuring the awards are judged in full view of everyone.

In the days leading up to the event, nominees will share official music videos, covers, parodies, concerts, interviews and fan videos on YouTube.