Singapore – StarHub and the Singapore Sports Council (SSC) have signed a Memorandum of Understanding (MOU) to offer more local sports content to a wider audience and enhance the sports viewership experience of Singaporeans. The signing ceremony also saw StarHub announce the launch of its free sports channel SuperSports Arena to almost all households in Singapore from October 10, 2013. SuperSports 360 is the first locally-produced sports news show that will air on SuperSports Arena.

The new half-hour daily sports news programme promises to present the best local and international sports coverage, aimed at delivering the day’s most relevant sports updates and highlights important to Singaporean viewers. MP & Silva  has been appointed as production partner for this daily show.

SuperSports 360

Having won the contract against a competitive field of sports agencies and media production companies, MP & Silva’s appointment also underlined their extensive knowledge of Singapore sports, in addition to their strong production experience.

Said Beatrice Lee, MP & Silva’s Asia-Pacific Managing Director: “As one of the region’s premier sports media agencies, MP & Silva is delighted to lend its expertise to ensure the programme will be produced in the highest international standards. We are indeed heartened by the confidence StarHub has placed in us, as we’ve put together a talented production team that combines global production expertise and in-depth knowledge of local sports, and we’re pleased to be working on a project that’s close to the heart of Singapore sports fans.”

Said Lee Soo Hui, Head of Media Business Unit, StarHub: “With their expertise in sports television production, we are proud to be working with a committed partner in MP & Silva. Their professionalism and ability to deliver a world-class sports show, combined with a keen understanding of the local sports scene and knowing what the modern sports fan wants, were qualities that we wanted in a partner. Sports is enjoying a strong profile in Singapore and we are looking forward to an exciting sports news show that will offer fans all the right reasons to tune in night after night, and potential sponsors a compelling reason to partner with us to reach their target audiences.”

Several major initiatives MP & Silva was most recently involved in include managing the Olympic Council of Asia’s Broadcasting Services, and overseeing all media production for OCA’s calendar of multi-sport competitions; partnering beIN SPORT to launch its channels in Asia in July 2013, which includes delivering live production for the channel’s football coverage in Indonesia; and producing short form content for News Corporation’s digital businesses in Asia.

MP & Silva  currently provides over 10,000 hours of programming to over 200 broadcasters in 215 countries every year, and will provide a comprehensive portfolio of clip rights on SuperSports 360 that includes international football content including the Serie A, Ligue 1, FA Cup, Capital One Cup, Football League Championship, Major League Soccer, Brazilian League, the England and Italy National Team and much more. SuperSports 360 will also feature content that StarHub has rights for, such as the German Bundesliga. 

SuperSports 360 is the only local daily sports programme that features highlights from around the world, including overseas coverage of Singapore athletes in action, an extensive line-up of the top football leagues, the NBA, Grand Slam tennis, top golfing events and much more.