Cannes, France – Reed MIDEM has announced that Mexico has been named MIPCOM 2014 Country of Honour. MIPCOM 2014 will take place in Cannes, 13-16 October 2014. The focus will feature high-level conferences, screening showcases, co-production matchmaking and Mexican-themed networking events.
The Country of Honour programme is organised in partnership with PROMEXICO, the government agency which supports Mexican exports internationally and is in charge of attracting investment in the country.
The MIPCOM 2014 Country of Honour protocol was signed in Cannes, October 10, 2013, the closing day of MIPCOM 2013, by Reed MIDEM’s Entertainment Division Director, Jerome Delhaye and PROMEXICO’s CEO, Francisco N. Gonzalez Diaz.
The focus on Mexico will launch at MIPTV 2014 (April 7-10, 2014) and will extend to MIPCOM 2014. It will showcase Mexico’s television and film production industry with the aim of providing the world’s entertainment executives with the opportunity to discover the country’s rich content offering across fiction, documentary, factual, formats, animation, digital media and all forms of kids content. In addition, presentations and discussions will highlight co-production funding incentives and location scouting throughout Mexico.
Mexico is the largest Spanish-speaking country in the world, and the largest producer of Spanish-language content, which is viewed by more than one billion people in 100 countries.
Laurine Garaude, Director of Reed MIDEM’s Television Division said, “PROMEXICO’s support for the Country of Honour initiative reflects Mexico’s commitment to developing its entertainment industry across the global market.”
“Mexico’s recognised talent, as well as very competitive costs, high-quality infrastructure, natural wonders, world-renowned hospitality, attractive market, proximity to key international spots and generous incentives, has turned our country into the industry’s destination of choice,” commented Francisco Gonzalez Diaz, CEO of PROMEXICO. “This is why we are absolutely thrilled with the announcement of Mexico as the next Country of Honour of MIPCOM in 2014. This event is the world´s greatest international TV and film market event. We are delighted to showcase why Mexico is becoming such a sweet spot in this industry.”
