The Walt Disney Company Southeast Asia together with Indovision launched Disney XD, a brand new kids channel in Indonesia on October 19, 2013. Targeted at kids aged 6 to 14 years, Disney XD is a boy-focused, girl-inclusive channel and will be available on all basic packages of Indovision including Super Galaxy, Galaxy, Venus, Mars, as well as on Okevision.
Disney XD will be the TV home of the new Marvel series featuring superheroes such as Spider-Man, The Avengers, Iron Man, and will introduce dynamic stories full of action, adventure and heroism to a whole new generation of fans. Key programme highlights at launch include, the original Disney XD animated series about an unlikely hero Randy Cuningham: 9th Grade Ninja, the fun animated series Kick Buttowski – Suburban Daredevil, the martial arts comedy Kickin’ It, the hugely popular 2D animated comedy Phineas & Ferb and the hilarious, live action series Lab Rats.
Natasha Malhotra, General Manager, Branded Media Content, The Walt Disney Company, Southeast Asia said, “Disney XD transports kids into a world of inspiring adventures and outrageous fun. It’s a world packed with superheroes, action, and great comedy! Kids are encouraged to dare to be a hero, believe in themselves and pursue their dreams! We will be showcasing two incredibly talented kids – Danielle, who was the first girl to join the U12 national football team of Indonesia, and Sensen a 14 yr old talented singer and performer – in our Phineas and Ferb ‘Backyard Heroes’ campaign. They are great role models for kids around the region and reflect the core values of DXD, to push your limits, believe in your dreams and accomplish the impossible!”
The on-air launch of Disney XD on Indovision will also be supported by an immersive and interactive consumer event/showcase called “The World of XD”. Aimed at introducing Indonesian kids and families to Disney XD characters and shows, the event will feature engaging fun activities and games woven around Disney XD content. The event will be held at Kota Kasablanca from October 30 to November 10, 2013.
Mr.Handhi S. Kentjono, Vice President of PT MNC Sky Vision, Tbk said, “The availability of Disney XD channel only on our platforms (Indovision and Okevision) enhances our customer proposition as the network with the most number of international kids programmes and unique channels. With its well-known kids’ live action and animated series, Disney XD channel will definitely be a strong driver to our fast growing performance as market leader in Indonesia’s pay TV industry.”
Disney XD is the third Disney 24-hour channel to join Disney Channel and Disney Junior on the Indovision platform.
In addition, the Company has launched a new channel for Thailand, Disney XD, and has announced the expanded nationwide launch of Disney Channel and Disney Junior as well. All three Disney channels have been localised and specially created for the Thai market, and launched on October 19, 2013.
Natasha Malhotra, General Manager, Branded Media Content, The Walt Disney Company SEA said, “Recognising the unique entertainment needs of our Thai fans, we have three custom-made offerings for kids and families here. Disney XD is a brand new action-packed, fun-filled channel for boys while also being girl-inclusive. The channel features high quality original animation around popular Marvel superheroes plus original Disney shows that will have kids laughing out loud! Disney Channel provides the best kids-driven family inclusive entertainment, from iconic favorites like Phineas and Ferb, to celebrated classic Disney movies like Snow White and Academy Award-winning titles from Disney-Pixar like Cars. For our youngest fans, we have Disney Junior which targets 2 to 7 year olds and their caregivers. Disney Junior is a place where magical storytelling comes to life with wonderful stories and characters that will have your preschoolers learning, laughing and singing. Together these three channels offer Thai kids and families an unparalleled blend of quality Disney entertainment.”
Disney XD is localised in Thai and made available on TrueVisions’ Platinum HD and Gold HD packages. Disney Channel, featuring top Disney animated programmes and award-winning movies from across iconic brands like Disney, Disney Pixar, Marvel and Lucas, now has an expanded nationwide launch and made available on all TrueVisions packages including Platinum HD, Gold HD, Super Family, Super Knowledge, Super Sports, True Knowledge and True Life Free View Packages. Disney Junior, with shows featuring well-loved characters such as Mickey Mouse, Princess Sofia, Doc Mcstuffins, and Jake and the Never Land Pirates, now has an expanded nationwide reach and is available on TrueVisions’ Platinum HD and Super Family tiers.
“We are excited to be launching our portfolio of channels on the back of a multi-platform brand campaign, We Are Better Together;bringing Disney’s magical stories and loveable characters to kids and families in Thailand,” adds Natasha Malhotra.
Subscribers to any TrueVisions pay package will now enjoy Disney content. This marks a first where TrueVisions offers an international network to subscribers on any package as the company strives to give more Thai viewers access to world-class content.
