Following the successful ventures in the two largest Asian markets, India and China, Nepa is now fulfilling its strategy of offering its services across Asia Pacific. The new expansion is headed from Singapore by Mats Isenberg who comes directly from Nepa India which he established and has managed since 2009.

Nepa, a Swedish company, now offers innovative, actionable and cost effective analytical services and consumer insights to media owners, consultants and advertisers in Asia Pacific.

“I am really excited to have such an experienced and knowledgeable individual in Mats heading Nepa’s further expansion in Asia. Having established Nepa’s business in India, Mats has shown an exceptional ability to understand complex markets and adopt our solutions to match the needs of local clients as well as multinationals,” said P-O Westerlund, Executive Vice President, Head of International Operations, Nepa.

“Working out of the hub Singapore poses a tremendous opportunity since we will get full leverage of our key benefits such as speed, accuracy and comparability delivering multi market insights to regional headquarters,” said Mats Isenberg, Managing Director Nepa Asia Pacific.