The Face first launched on the Oxygen Network in the U.S. Hosted by photographer Nigel Barker, the series featured Naomi Campbell, Karolina Kurkova and Coco Rocha competing to find The Face of ULTA Beauty, a beauty retailer in the U.S. Following on from the hype of the U.S. version, the series soon spread to the United Kingdom with Campbell working alongside British Erin O’Connor and Swedish Caroline Winberg. 

The host of The Face Australia and the remaining two model coaches will be announced soon. The series will go to air on FOX8 in 2014.

“I’m looking forward to working with Foxtel and Shine Australia in bringing The Face to Australia. Having found amazing girls in America and the UK, I can’t wait to see what talent Australia has to offer,” Campbell said from the set of The Face US in New York.

“The show is a real insight into the modelling world – it’s authentic, fast paced, and gives our aspiring models a taste of what it is really like. We’re trying to find contestants who have the whole package – a beautiful face, great body, unique look, confidence, drive and passion, the ability to change and transform, a willingness to follow direction, and, above all, a strong work ethic.”

Foxtel Executive Director of Television Brian Walsh said, “Naomi Campbell is an industry icon. She is one of the world’s original supermodels who continues to set the benchmark for the industry, and we are delighted to have secured her to join Foxtel and headline The Face Australia.”

“Having such a dynamic personality at the helm of this exciting new format will generate huge buzz for Foxtel, and further illustrates our commitment to developing unique and compelling content for our customers,” he said.

Shine Australia CEO Mark Fennessy said,”Naomi Campbell is a catwalk superstar – a doyenne of the runway. Together with Foxtel we’re thrilled to welcome her to Australia for The Face – a brilliant new series that creates the next generation of supermodels. With fashionista mentors, real brands and real campaigns, viewers will get double the drama, tension and excitement. It takes one great face to know another”.