At IBC2026, GlobalM will showcase the latest evolution of its software-defined media platform, enabling broadcasters, telecom operators, and media organizations to deploy identical live IP workflows across public cloud, private cloud and on-prem infrastructure.

As the broadcast industry continues its transition to IP, GlobalM believes the conversation is moving beyond transport protocols and towards the operational challenges of managing large scale live media networks.

“Protocols such as SRT and RIST have played a major role in accelerating IP adoption, but moving video from A to B is only one part of the equation,” said Paul Calleja, CEO of GlobalM. “Broadcasters still need to provision services, manage thousands of live connections, monitor quality, schedule events, configure edge devices, and build resilient networks that can scale. That’s where we believe the real value lies.”

GlobalM’s software-defined platform provides a unified operational layer across cloud, hybrid and on-prem environments, allowing customers to deploy and manage services through a single interface regardless of where the infrastructure is located. The platform combines orchestration, automation, monitoring, scheduling, device management, and workflow automation to simplify live contribution and distribution operations.

Visitors to the GlobalM stand will see GMX1, the company’s on-prem deployment platform, designed for broadcasters and telecom operators that require the flexibility of software-defined workflows while retaining full control of their own infrastructure. GMX1 can be deployed on customer owned hardware, virtual machines, or dedicated appliances, and integrates seamlessly with GlobalM’s cloud platform to support hybrid deployments.

GlobalM will also demonstrate GMDC (GlobalM Device Control), enabling supported third-party encoders and decoders to be configured, monitored, and managed through a single operational environment, reducing complexity and improving operational efficiency across multi-vendor networks.