Hong Kong – FOX International Channels Asia has appointed Tactic Public Relations Limited (TACTIC), a subsidiary of Strategic Public Relations Group (SPRG), to manage its regional trade and corporate communications efforts in Asia.

As a global brand with localised content, operations and marketing, FIC is committed to appointing local partners to ensure that its message resonates locally for each market in which it operates. 

“We are pleased to be working with TACTIC PR, given their record of successful and creative campaigns, and are assured that they are the right partners to increase FIC’s presence in Asia,” said Joon Lee, Senior Vice President, Content and Communication, Asia Pacific and Middle East, FOX International Channels Asia.

Richard Tsang, Chairman of SPRG adds, “TACTIC PR is excited to be working with FIC, a leader in Asia’s broadcast industry, and is delighted to expand our PR expertise into the cable TV entertainment sphere. We look forward to supporting FIC’s efforts to connect with its partners and viewers in Asia.”

Prior to this appointment, TACTIC PR’s office in Singapore has already been working with FIC Singapore on several publicity campaigns, including Asia’s Next Top Model, TVN K-Pop Star Hunt, and the National Geographic Channel Free Pet Shop.