Starting September 30, 2013, DW (Latinoamérica) will broadcast 24 hours of Spanish and DW (Asien) 24 hours of German programming. Up until now, DW Latinoamérica) broadcasted 20 hours in Spanish, and DW (Asien) 20 hours of German. The changes to these lineups will ensure that audiences in Asia and Latin America will be able to enjoy more DW programming in Spanish and German.
“We are further streamlining our lineups to reflect the growing importance of our target audiences in Asia and Latin America,” said DW’s Director of Global Content Christoph Lanz.
The new 24-hour German service in Asia is part of a dual channel strategy for the region. In addition, DW’s English channel is available in North America, Africa and Australia.
Starting September 30, 2013, DW’s half-hour music programme PopXport will be broadcast once weekly – instead of three times per month. Kino, the German film magazine, has received a new spot in the lineup but will still be broadcast once per month.