Host Nikki Muller on the case at a poultry farm
Singapore – MediaCorp Channel 5 has commissioned activeTV Asia to make a new original health/ lifestyle series, which puts a magnifying glass to the food Singaporeans enjoy every day. This marks the first time activeTV has worked directly with Singapore’s national broadcaster.
Currently in production, The Food Detectives is hosted by foodie and health ambassador Nikki Muller and uncovers the secrets, investigates the options and dispels the myths on a number of prime food suspects, including chicken, fruit juice, chocolate, table sauces, nuts, noodles and curry.
The Food Detectives debuts on MediaCorp’s Channel 5 on October 29, 2013. Assisting the Food Detectives team is UK-based TVF International, which is on-board as consulting partner.
Marc Checkley, activeTV’s Vice President of Development and Co-Executive Producer on the series said The Food Detectives brings a fun and engaging perspective to health and food science.
“It’s ultimately about making informed choices, revealing little known facts and changing the way we think about the food we buy and consume. The time is ripe in Singapore for such a series as palates are diversifying and kids and adults are eating a range of different foods.”
Checkley added that the series also delves deep into food packaging and where food in Singapore – which imports more than 90 per cent of its produce – actually originates.
“A lot of research has gone into this series, which not only feeds the brain but also celebrates Singapore’s favourite national pastime,” he said.
Will Stapley, Senior Executive, Asia-Pacific at TVF International affirms that the series has great potential, in Asia and internationally. “TVF works closely with producers and broadcasters across the world to develop content tailored for the international market. We are delighted to be partnering with activeTV on this exciting production.
