Bangkok – Turner International Asia Pacific has announced that Boomerang, its kids’ channel, is set to launch on TV screens in 11 million households in Thailand next month.

Boomerang will be available in Thai language from August 14 and will be the first international kids’ channel on a free cable and satellite platform. The channel will be locally operated by a subsidiary of Major Kantana Broadcasting Co., Ltd (MKB),which is a joint venture between M Picture and Kantana Group, and supported by M Turner Co., Ltd., a new joint venture established in Thailand by Turner Asia Pacific Ventures, Inc. and MKB.

Steve Marcopoto, Turner’s President and MD, said: “We are delighted we will be launching Turner’s first free cable and satellite play in Thailand with our partners from Major Kantana Broadcasting. The entry into this joint venture demonstrates our commitment to increasing our presence in local markets and is the first of a number of new local partnerships that we will be announcing in the region. Thailand is a key market for us and Boomerang’s launch will come just months before the exciting scheduled opening of Cartoon Network Amazone in Bang Saray, Turner’s first themed waterpark anywhere in the world.”

Khun Siamrus Lauhaskkasame, Managing Director Major Kantana Broadcasting added: “With the strong success of M channel, Major Group entered the cable and satellite TV industry three years ago. Now, as we partner with Turner, our footprint will expand beyond movies into the kids and family segment. This shows our determination to grow our TV business and future expansion.”