Telemundo channel launch
Mimiami – The channels division of NBCUniversal International Television has launched the Telemundo channel in Africa. This telenovela channel, available in English and Portuguese, is a pioneer in the territory, with a presence in more than 48 countries in the continent through Multichoice’s digital pay-TV satellite platform, DStv.
The launch was preceded by a major event in the city of Johannesburg, where local media and clients joined and welcomed Telemundo’s talent, including Rafael Amaya, Aylín Mujica, David Chocarro, Catherine Siachoque, Jorge Luis Pila and Angelica Celaya, who participated as special guests in a variety of activities during the launch festivities of the Telemundo channel.
Telemundo Internacional has distributed its content to the African continent with great success since 2006 and now reaffirms its presence with the launch of a telenovela channel designed specifically for the territory. Marcos Santana, President of the international division of Telemundo Media shares, “Telemundo is the first Latino channel dubbed into English and Portuguese that is geared completely towards the territories of South Africa and Sub-Sahara. We are pleased to make this great step into a market that demands excellence in content because what characterises our telenovelas is the quality of our productions.”
Under the tag line “Telemundo – Feel the passion”, the network will offer successful titles from genres including romance, mystery, adventure and action. Among the telenovelas to be released with the launch of the channel are Precious Rose, Aurora, My Heart Beats for Lola Volcán and Behind Closed Doors, all featuring highly acclaimed actors such as Mauricio Ochmann, Maritza Rodriguez, Miguel Varoni, Gabriel Porras, Carmen Villalobos and Jencarlos Canela.
Also to premiere in the near future is Paula, For Love or Money, whose lead male actor, Mario Cimarro, is one of the most well-recognised and -regarded actors in the continent. Among the countries to enjoy the programming of this pay-TV channel are South Africa, Nigeria, Kenya, Ghana, Zambia, Zimbabwe, Angola and Mozambique; the latter two in the Portuguese language.
