Orange is the New Black

Hong Kong – Following the content licensing deal between Celestial Tiger Entertainment (CTE), Lionsgate’s partner in Asia, and Youku Tudou Inc., one of the leading internet television companies in China, Lionsgate TV series Orange is the New Black has generated nearly nine million views in its first six weeks in China and has already become one of Youku’s most-watched Western dramas.

In addition to Orange Is The New Black, Youku’s advertising-supported VOD service is also showcasing other Lionsgate TV series such as the multiple Emmy-winning Mad Men.

“We are very excited to expand our partnership with Youku on films and television series, and Orange Is The New Black has gotten our latest content licensing deal off to a strong start. There is tremendous buzz on the show worldwide and it is a testament to how the media business is changing globally, with the successful premiere of the show in China on a leading internet television company only 24 hours after it premiered online in the U.S. on Netflix,” said Wendy Reeds, CTE’s Executive Vice President, Content Sales and Distribution.