Kuwait – The Olympic Council of Asia and MP & Silva, a leading international media rights company, have announced their plans to internalise the media production of all Asian Games competitions and all other OCA events. A new OCA Broadcasting Services company will be established in the moulds of the Olympic Broadcasting Services (OBS) to guarantee the highest standards of production technology for Asian sporting events.
MP & Silva has been appointed by the Olympic Council of Asia to manage the OCA Broadcasting Services entity. MP & Silva will manage, supervise and execute all media production of the Asian multi-sporting competitions on behalf of OCA.
The next steps of this project include a joint OCA/ MP & Silva production tender, to identify the best production companies with the right set of technical expertise.
By internalising the broadcasting production, the Olympic Council of Asia and MP & Silva intend to set a new production standard for multi-sporting event coverage and to give more visibility to other OCA competitions, other than the Asian Games.
The Asian Games, organised by the Olympic Council of Asia, takes place every four years and is the world’s second-largest multi-sport event after the Olympic Games, involving 45 nations from Asia and Middle East. With a television audience of billions of people, the 2010 Asian Games had over 2,500 hours of broadcasting transmission.
MP & Silva has established itself as the leading sports agency in Asia and Middle East, with offices in Beijing, Dubai, Hanoi, Singapore and Tokyo, providing over 5,000 hours of programming to over 70 broadcasters, including CCTV, Al Jazeera, StarHub, NHK, J Sports, KBS, SBS and MBC. The company’s Asian portfolio includes a wide range of European football championships as Barclays Premier League, Italian Serie A, French Ligue 1, Spanish La Liga and others, as well as FIFA 2014 World Cup qualifying matches rights.
Andrea Radrizzani, Group CEO, MP & Silva, said: “MP & Silva has developed very strong links with Asian and Middle Eastern broadcasters and sports-governing bodies over the years, and having the chance to partner with the OCA in the establishment of the OCA Broadcasting Services is incredibly exciting to us. This is a historic moment for the Olympic Asian sports movement because the top quality of production that we will bring to the final TV product will make the Asian Games and other OCA events much more appealing to different audiences worldwide.”
The OCA for the first time in the history of the Asian Games will be able to control both the TV production of the Games and its media rights distribution.
