MTV World Stage Insider Matthew Zachary Liu (right)
Singapore, Malaysia, Philippines, Indonesia – MTV Asia has announced the appointment of the first MTV World Stage Insider, before a selected group of online media and bloggers and across MTV Asia’s social media channels. Liu will commence on August 30 and end on September 9, 2013.
The hunt for MTV World Stage Insider was launched on August 1. 2013, for 20 days, through MTV Asia’s Facebook, Twitter and Instagram accounts.
“The MTV World Stage Insider joins the MTV social media team to immerse in the MTV Experience, amplify the passion and represent fans by showcasing what they want to see and hear at MTV World Stage Live in Malaysia. We expected great social media talents to surface through the hunt, but the quality of the submissions received were beyond what we imagined and further reinforced to us how many youths out there who are really connected to and influenced by MTV in Asia. It also made it almost impossible to choose!” said Ms Nam Ji Hee, Vice President, Digital Media, Viacom International Media Networks Asia. “Ultimately, Matthew not only has a strong social media presence, but he stood out amongst the others in his creativity and delivery. We believe he will bring an added dimension to MTV’s social media channels. His personality certainly makes a strong representation of the young, amazing lives that embody the MTV spirit.”
The outdoor concert, with a performers’ line-up that includes Robin Thicke, Far East Movement, EXO and Joe Flizzow, takes place at Surf Beach at Sunway Lagoon on September 8, 2013. The concert is also expected to attract a live audience of around 15,000 fans. It is sponsored by Sunway Group, Xpax and Suzuki, and supported by broadcast partner Astro.
MTV World Stage is a global series that is telecast to an audience in over 550 million households. Recorded ‘live’ at the most exclusive gigs, world-renowned music festivals and unique concert locations from around the world, the series is the front-row seat for music lovers. MTV World Stage Live in Malaysia is part of this platform that delivers the MTV brand experience not only on the ground with MTV fans in Malaysia, but with a global airing in 154 countries across MTV Networks. The Malaysia show is also MTV’s first originally-produced MTV World Stage event globally, which started in 2009.
MTV World Stage Live in Malaysia: Live Cut premieres September 11, 2013. The full show MTV World Stage Live in Malaysia 2013 premieres September 21.