NoHo Arts District, California – The Creative Achievement in Interactive Media award honours second screen experiences and cutting edge “next generation” content produced by the major studios as well as independent creators. The juried winners represent the following formats: Multiplatform Storytelling (Last Chance Kitchen), Original Interactive Program (The Lizzie Bennet Diaries), Social TV Experience (Oprah’s Lifeclass), as well as User Experience and Visual Design (the Nick App). 

Last Chance Kitchen is the digital companion to linear series Top Chef  and involved fans deciding which of the eliminated contestants would get a second chance. The Lizzie Bennet Diaries is the modern multi-platform adaptation of Jane Austen’s Pride and Prejudice, delivered via YouTube channels and supplemented with Twitter activity. Oprah’s Lifeclass is an interactive, worldwide social experience for millions of students who converse with Oprah Winfrey on-air, online and via social media. The Nick App offers kids instant and on-demand access to more than 1,000 pieces of Nickelodeon-themed content.

The announcement was made by the Academy of Television Arts & Sciences Interactive Media Peer Group Governors Lori H. Schwartz and Seth Shapiro.

“More than ever before, Television has become an interactive medium in which the audience has a role in driving the storytelling, participating as a fan and engaging in community and sponsorship activities,” said Schwartz. Added Shapiro, “We’re proud to celebrate the talent that’s driving these Emmy-worthy experiences in Interactive Media, and are grateful to our colleagues at the Television Academy for recognising and honoring these achievements.” 

The winners will be presented with their Emmys during the Creative Arts Emmy Awards on September 15, 2013.