New York – The one-hour premiere of A+E’s Duck Dynasty S4 also set a cable record for a nonfiction series telecast among adults 25-54 with 6.3 million viewers in the demo. 

The episode was watched by 6.3 million adults 18-49 and 3.0 million adults 18-34, becoming the No 1 series telecast in network history among all key demos. The S4 premiere of Duck Dynasty grew by 37% in total viewers, 29% in adults 25-54 and 26% in adults 18-49 versus the record-setting S3 premiere.  

“Thanks to its authentic and engaging characters Duck Dynasty has become more than just a reality show, it is a cultural phenomenon,” said David McKillop, General Manager and Executive Vice President of A&E.  “We would like to thank the Robertsons for their incredible partnership. We are all Happy, Happy, Happy.”

Duck Dynasty was also the most social show on television on its premiere night. According to Bluefin Labs, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.

Duck Dynasty is produced for A&E Networks by Gurney Productions. Executive producers for Gurney Productions are Deirdre Gurney and Scott Gurney. Executive producers for A&E are Elaine Frontain Bryant and Lily Neumeyer.