Singapore – AXN announces that The Apprentice Asia has delivered full season ratings that made it the No.1 show in its timeslot across all international channels in Southeast Asia, among the channel’s core audience of professionals, managers, executives and businessmen (PMEBs).

AXN’s latest made-in-Asia-for-Asia original production was also the highest rated programme in its timeslot across all English general entertainment channels among the region’s pay-TV 4+ audiences. 

Viewership of The Apprentice Asia peaked in key markets Malaysia and the Philippines at the 11th and concluding episode on July 31, 2013. The nail-biting finale saw Malaysian aviation tycoon Tony Fernandes hire Filipino marketer Jonathan Allen Yabut as Asia’s first Apprentice.

In the Philippines, the finale episode was the No.1 rated show across all ad-supported channels among the ‘AB’ socio-economic class audiences.

With the The Apprentice Asia, AXN also took audience engagement to the next level, generating great buzz on social media platforms. During the broadcast of the final episode, widespread online discussions drove ‘#TheApprenticeAsia’ to trend as No.1 in Malaysia and No.2 in the Philippines on Twitter.

Throughout the campaign, web exclusive videos were also produced and released weekly on The Apprentice Asia’s web page as additional online content for AXN viewers.

“The Apprentice Asia’s success is recognition for our continuing efforts to deliver creative and innovative entertainment that audiences love. AXN remains a leader in producing original content in Asia for Asia and we thank our advertisers and partners for embracing our passion to entertain and connect with viewers,” said Hui Keng Ang, Senior Vice President, Business Operations, Networks, Asia, Sony Pictures Television.

Filmed in Singapore and Kuala Lumpur, the Asian adaptation of the U.S. reality series is helmed by reality TV producer Mark Burnett (The Voice, Survivor). Production was undertaken by FremantleMedia Asia, a leading global entertainment company.