Swiss-based Transmedia Communications SA has announced a new management structure, following the deployment of the iConcerts HDTV channel and digital platforms in over 80 countries, including Mainland China. As of July 1, 2013, Transmedia’s current COO Mathieu Sibille will take the position of the group’s Chief Executive Officer. The iConcerts founder and long-time CEO Etienne Mirlesse will take up the position of the Executive Chairman of the Group, overseeing its overall strategy, new business activities, and key global partnerships with a particular focus on Asia.

“The new structure will enable Transmedia to scale up and meet the growing demand for our products” said Mirlesse. “Mathieu brings to the table significant corporate experience and over the past 6 months has proven his ability to optimise and grow the iConcerts global operations.”

Transmedia also announced a creation of a UK-based subsidiary iConcerts Entertainment (iCE), which will be entirely focused on content sourcing and original productions. iConcerts co-Founder and Editor-in-Chief Natalia Tsarkova will take the helm of iCE, which will oversee all content acquisitions for the Transmedia group, as well as collaborations with international partners and sponsors. iCE will also focus on deploying interactive live music formats, such as iConcerts patent-pending social media/ augmented reality app, the ViPass.