Pinewood Studios and Seven Stars Media have announced the appointment of Malcolm Wall, who will lead its new joint venture company in China, called Song Lin. The joint venture agreement, which was announced in April 2013, was established to assess various business proposals in the growing Chinese entertainment market including the provision of co-production opportunities for film and television producers and creation of film-themed projects. Malcolm will be based in China to establish a project team and oversee the launch of the business. His appointment commenced July 8, 2013.

Wall was previously Chief Executive, Content of Virgin Media, Chief Operating Officer at United Business Media plc and most recently Chief Executive Officer and then Advisor to the Board at Abu Dhabi Media.

Ivan Dunleavy commented, “I am thrilled that Malcolm has agreed to join Pinewood’s latest international joint venture. Song Lin is an exciting prospect for the Company. China’s growth in recent years has been phenomenal and this is especially true in the media sector. Pinewood wanted to appoint someone with the experience and skill to develop our offering in this important region and Malcolm was an obvious fit.”

Bruno Wu commented, “This is an exciting appointment for Song Lin. As we look to get this project off the ground, we need someone who has worked at the highest levels in the international media sector to bring their experience to what is a fast growing and dynamic industry in China. I’m confident that Malcolm will be able to help us develop this new venture with Pinewood Studios.”