Tokyo, Japan – MTV Japan announced that MTV 81 is the official media partner for two of the biggest global Japanese pop culture events this year, – Japan Expo 2013 and J-POP SUMMIT FESTIVAL 2013.
MTV 81 is an English-language digital destination that showcases Japanese music and pop culture to an international audience through a multi-platform of original content, latest news, exclusive interviews, live reports and music videos, selected by MTV Japan.
Japan Expo, Europe’s biggest festival for Japanese culture, which marks its 14th year, attracted more than 190,000 visitors last year.As an official media partner of Japan Expo 2013, MTV 81 will provide extensive coverage that will include exclusive features and video interviews with some of the biggest Japanese artists performing at the Expo including Una, Dempagumi.inc and Nightmare.
J-POP SUMMIT FESTIVAL is a Japanese pop culture-themed event in the U.S. Into its fifth year, the U.S. festival garnered 65,000 attendees last year. As the official media partner, MTV 81 will offer exclusive coverage of the live performances of Japanese artists such as Kylee, Daichi and today’s biggest J-pop icon Kyary Pamyu Pamyu, who recently returned from a successful World Tour across Asia, Europe and the U.S. At the recent MTV Video Music Awards Japan (VMAJ) this year, Kyary Pamyu Pamyu won her first two MTV VMAJ Awards.
